Ashton Snack Bar

Ashton was the first restaurant chain in Canada to specialize in poutine, serving the iconic dish since 1969. But over the decades, both its image and restaurants remained frozen in time. The brand was reimagined to reconnect its rich heritage with a more contemporary and exportable identity. Inspired by classic Quebec’s snack bar culture, familiar diner codes were given a modern twist across every touchpoint. The restaurant experience was transformed from the outside in, with curved forms, neon lighting and a red tin roof echoing the spirit of Ashton’s original 1969 food truck. The result is a warm, nostalgic and distinctly modern expression of the brand.