Francos de Montréal

Les Francos de Montréal is a major summer music festival celebrating the energy of the French-speaking music scene. During the festival, the physical brand identity transcends traditional architectural elements and creates an immersive visual experience through a fusion of graphic and spatial design. Inspired by the festival’s name and the arrival of spring, the colourful logotype creates a flexible graphic system that adapts to each edition and every touchpoint.