Lookbook Show

Created to help stimulate the fashion industry in a small city like Québec, the Lookbook fashion show was developed for the former prominent modelling agency Focus One Models. The event brought together designers and professional models to celebrate local fashion and talent. The runway took place in a heritage room at the Séminaire de Québec, one of the oldest buildings in Canada, transformed through a carefully designed layout and lighting concept. Developed with a team of collaborators, the promotional campaign and minimalist visual identity gave the event a refined, high-end feel, worthy of a fashion show in a major metropolis - a first for the city.