Divison 12 Showroom
Division Twelve is a Canadian commercial furniture brand known for its bold colours, minimalist forms and bent metal furniture for indoor and outdoor spaces. For the brand’s first official showroom, we created a playful scenographic experience organized around three worlds: workplace, hospitality and outdoor. Vibrant colours and a signature feature wall bring the brand’s energy to life, while a flexible event space transforms for NeoCon and new product launches.
- Client
- Division 12
- Location
- Chicago
- Expertises
- Art Direction, Scenography, Spatial Design, Live Event
- Credits
- LG2 (Hélène Fortin, Joanie Couillard, Ryan Crouchman, Konnor Abrahams, Sam Hume & collaborators) ZWA Architects (Construction) ER2 (Graphic elements and signage) John James Jetel & Division 12 (Photography)









