Divison 12 Showroom

Division Twelve is a Canadian commercial furniture brand known for its bold colours, minimalist forms and bent metal furniture for indoor and outdoor spaces. For the brand’s first official showroom, we created a playful scenographic experience organized around three worlds: workplace, hospitality and outdoor. Vibrant colours and a signature feature wall bring the brand’s energy to life, while a flexible event space transforms for NeoCon and new product launches.

Client
Division 12
Location
Chicago
Expertises
Art Direction, Scenography, Spatial Design, Live Event
Credits
LG2 (Hélène Fortin, Joanie Couillard, Ryan Crouchman, Konnor Abrahams, Sam Hume & collaborators) ZWA Architects (Construction) ER2 (Graphic elements and signage) John James Jetel & Division 12 (Photography)